Word by Word - Interactive installation

ROLES
concept, creative direction

In a world of digital distraction, how can a traditional book launch stand out to an audience of creative professionals?

We built an installation for London Design Week, which scanned the entire Twitter database in real time to find the very next word in 'Alice in Wonderland', thus revealing the entire book.

The installation was later moved to the Shakespeare's Globe Theatre, where it was tasked with finding the entire works of Shakespeare - word by word.

Orange
concept, creative direction, art direction, design

Twitter
concept, creative direction

Royal Mail
concept, creative direction, art direction, design

P&G
art direction, design

Vauxhall
concept, art direction, design, video, flash

Kraft
concept, creative direction, art direction, design

LeasePlan
creative direction, art direction, design

Nakheel
concept, creative direction, art direction, design

HP
concept, art direction, design

Opel
concept, art direction, design, flash

Barilla
cencept, art direction, design

Ericsson
concept, art direction, design, video, flash

Modem Media
art direction, design, flash

a@seleznyov.co.uk