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  Royal Mail Heritage Timeline - Parallax website
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ROLES
concept, creative direction, art direction and design

Our new website for Royal Mail filled was filled with beautifully smooth and intuitive functionality. But how could the site communicate our client’s remarkable culture of innovation in an equally engaging way?

Royal Mail has 500 years of history. It has pioneered distribution and logistics, inspiring the world with its ideas. Given the chance, people would love to delve into that history.

We created a rich, interactive timeline, meticulously researched and offering multiple layers of content using animation, video and audio narrative. We selected an advanced parallax technology called ‘in-parallax’ as the ideal platform to show off this multimedia experience. This has proved highly successful and the user is taken on an intriguing journey from the early 1500s through to the 2012 Olympics, with ample opportunities to stop off along the way.

We have no quantitative data but the timeline is loved by everyone who explores it. Its popularity with the client is demonstrated by the decision to invest in tablet and mobile optimisations.

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  Royal Mail.com - Website redesign
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Homepage

Royal Mail redesign - Product page

Product infographics

 

Promos

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ROLES
concept, creative direction, art direction and design

As a UK institution, Royal Mail needs its new website to reflect both its iconic heritage, and the modernisation agenda that’s transforming the company into a successful international logistics business. It also has to meet the needs of many different users – from individual customers to businesses of every shape and size.

We put user centred-design at the heart of our approach, creating 14 distinct profiles, and mapping their journeys to create the best practice functionality the site now delivers. Graceful, intuitive design and light-touch copy combine to create a personalised experience for every visitor – supported by video product guides and helpful infographic walkthroughs.

Professional and individual responses to the site have been overwhelmingly positive – with users delighted by the ease, speed, and convenience it offers. As Charlie Herbert, Head of Digital at Royal Mail puts it – “Proximity analysed the way our customers use and relate to our service in exceptional detail, and what the site would have to do to meet all their needs. They answered that vision by delivering a project of outstanding quality, value and style.”

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Advertising Mail landing

Advertising Mail Expanded


 

Advertising Mail
Product Information Microsite

ROLES
design direction

awards:
Bronze - John Caples International Awards 2011 - Microsite

How do you market to a chronically busy marketer? With a microsite that lets them control the amount of product story tailored precisely to their available time. Thus optimising dwell time down to the micro second.

 
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Wallace & Gromit site pages

 

Wallace & Gromit Christmas stamps
Launch microsite and acquisition activity

ROLES
concept and design direction

awards:
Gold - DMAs 2011
Best Campaign Website
Gold - International ECHO awards 2011
Communication / Utilities
Best in Category - Campaign Big Awards - Finance, Corporate and Utilities
Silver - DMAs 2011- Business to Consumer
Silver - John Caples International Awards 2011 - Digital, Campaign Microsite

Our brief was to get a new digital generation interested in stamps, and promote Royal Mail’s Wallace & Gromit themed Christmas edition to them. We wanted to see 16,500 individuals sign up for future stamps communications – an ambitious target for a demographic that’s in sharp decline. We realised that we were talking to a generation who like to share... so we let them create their own Wallace & Gromit stamp via an original CGI avatar creator. People also had the option of turning their creation into a gift stamp (perfect for Xmas cards), or sharing it with their friends on Facebook or Twitter.

With no big broadcast budget behind us, we needed to come up with a big activation that could catch the popular imagination and spread by itself. We then invited everyone who’d made their own stamps to sign-up to the stamps CRM database.

We made stamps social... 138K people created a character. Over 3K gave us the thumbs up on Facebook. In fact we turned off banner ads a month early due to the amount of sharing. And, through PR the campaign was a no.7 Twitter trending topic from day one. 69,411 people willingly gave us their data! Smashing the client target by 420%.

A new generation introduced to the world of stamps, in just a few weeks.

 
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Royal Mail E-commerce Engine - in-site promos

ROLES
concept, design direction and art direction

These demos have been designed to promote a complex offering from Royal Mail to business. The first animation is about the product benefits, with the second one going into its finer details.

 
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3D video

Microsite page

 

Mail in a Digital Age
Integration Effectiveness microsite

ROLES
design direction and art direction

Ho do we convince business customers to spend money on traditional DM in the digital age? By dramatising the increased effectiveness of digital marketing when used in conjunction with traditional direct mail.

We sent our business customers a pair of very basic 3D glasses with a URL that took them to a beautifully shot and edited 3D film that highlighted the benefits of using direct mail. The film then resolved into a 3D microsite created in Papervision that provided more detailed information. The campaign created a sizeable uplift in the uptake of Royal Mail's DM offering.

 
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Fulfilment
Banner Campaign

ROLES
concept, design direction and art direction

 
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The Big Month of Music

twitter song 140

 

The Big Month of Music
Classic album covers stamps campaign

ROLES
design direction and art direction

 

 

 
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Orange

Orange
concept, creative direction, art direction, design

Twitter

Twitter
concept, creative direction

Royal Mail

Royal Mail
concept, creative direction, art direction, design

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P&G

P&G
art direction, design

Vauxhall

Vauxhall
concept, art direction, design, video, flash

Kraft

Kraft
concept, creative direction, art direction, design

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LesePlan

LeasePlan
creative direction, art direction, design

Nakheel

Nakheel
concept, creative direction, art direction, design

HP

HP
concept, art direction, design

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Opel

Opel
concept, art direction, design, flash

 

Barilla

Barilla
cencept, art direction, design

 

Ericsson

Ericsson
concept, art direction, design, video, flash

 
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Modem Media

Modem Media
art direction, design, flash

 

 

 
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