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Royal Mail Heritage Timeline - Parallax website |
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ROLES Our new website for Royal Mail filled was filled with beautifully smooth and intuitive functionality. But how could the site communicate our client’s remarkable culture of innovation in an equally engaging way? We created a rich, interactive timeline, meticulously researched and offering multiple layers of content using animation, video and audio narrative. We selected an advanced parallax technology called ‘in-parallax’ as the ideal platform to show off this multimedia experience. This has proved highly successful and the user is taken on an intriguing journey from the early 1500s through to the 2012 Olympics, with ample opportunities to stop off along the way. |
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Royal Mail.com - Website redesign |
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ROLES As a UK institution, Royal Mail needs its new website to reflect both its iconic heritage, and the modernisation agenda that’s transforming the company into a successful international logistics business. It also has to meet the needs of many different users – from individual customers to businesses of every shape and size. We put user centred-design at the heart of our approach, creating 14 distinct profiles, and mapping their journeys to create the best practice functionality the site now delivers. Graceful, intuitive design and light-touch copy combine to create a personalised experience for every visitor – supported by video product guides and helpful infographic walkthroughs. Professional and individual responses to the site have been overwhelmingly positive – with users delighted by the ease, speed, and convenience it offers. As Charlie Herbert, Head of Digital at Royal Mail puts it – “Proximity analysed the way our customers use and relate to our service in exceptional detail, and what the site would have to do to meet all their needs. They answered that vision by delivering a project of outstanding quality, value and style.” |
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Advertising Mail ROLES awards: How do you market to a chronically busy marketer? With a microsite that lets them control the amount of product story tailored precisely to their available time. Thus optimising dwell time down to the micro second. |
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Wallace & Gromit Christmas stamps ROLES awards: Our brief was to get a new digital generation interested in stamps, and promote Royal Mail’s Wallace & Gromit themed Christmas edition to them. We wanted to see 16,500 individuals sign up for future stamps communications – an ambitious target for a demographic that’s in sharp decline. We realised that we were talking to a generation who like to share... so we let them create their own Wallace & Gromit stamp via an original CGI avatar creator. People also had the option of turning their creation into a gift stamp (perfect for Xmas cards), or sharing it with their friends on Facebook or Twitter. With no big broadcast budget behind us, we needed to come up with a big activation that could catch
the popular imagination and spread by itself.
We then invited everyone who’d made their own stamps to sign-up to the stamps CRM database. |
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Royal Mail E-commerce Engine - in-site promos ROLES These demos have been designed to promote a complex offering from Royal Mail to business. The first animation is about the product benefits, with the second one going into its finer details. |
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Mail in a Digital Age ROLES Ho do we convince business customers to spend money on traditional DM in the digital age? By dramatising the increased effectiveness of digital marketing when used in conjunction with traditional direct mail. |
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Fulfilment ROLES |
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The Big Month of Music ROLES |
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Orange |
Twitter |
Royal Mail |
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P&G |
Vauxhall |
Kraft |
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LeasePlan |
Nakheel |
HP |
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Opel |
Barilla |
Ericsson |
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Modem Media |
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