GET IN TOUCH
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Discover Vauxhall - consumer website redesign ROLES In 2008, following a pitch win, I lead the redesign of Vauxhall.co.uk. Working with the UX and tech departments, we designed a site that really stood out as best in class in the UK and worldwide, gaining industry recognition and providing users with a unique and rich experience. The idea was to get potential customers as close to the car as possible without visiting the showroom. Each car was given a brand page with its own unique environment that reflected the car's proposition. I went on a road trip around the UK with a photographer to find and capture the backdrops. I worked with a CGI studio to create dynamic 360º flythroughs that highlighted the models' key design features. We took cars out for a day to create experiential films and bespoke photograhy, all feeling as though they were created by the users themselves.
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VXR8 - launch ad ROLES |
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Clever Family Cars - Meriva and Zafira microsite ROLES This microsite was created to promote Vauxhall's familycar range. Placing both models into a CG environment and using a bespoke HDR image we told the story of each car in a very visual way. The HDR image used two bespoke illustrations that represented the models' audiences. The interactive CGI flythroughs were designed to showcase the cars' features, with hotspots allowing the user to explore the cars in detail. Unique to this site, the animations were done with both cars always on the stage, thus creating the impression of a family of cars with slightly different offerings rather than two completelyseparate models. |
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Are you VXR enough? ROLES |
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CDTI - Vauxhall diesel microsite ROLES Vauxhall approached us to create an online destination for their new technology diesel range. The challenge was, with perceptions of diesel cars being rather negative, to communicate the benefits of the new range and change these perceptions. We created a series of interactive graphic environments with beautiful Flash animations that addressed different aspects of diesel technology and showcased the range. |
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Racing Driver of the Year - competition microsite ROLES To promote the VXR range, Vauxhall wanted to utilise the success of their BTCC team and give their fans a chance to get a place in British racing history. We came up with a year long engagement programme, with the ultimate prize being a season of racing alongside Tom Chilton and Fabrizio Giovanardi. VX Racing team was extended to three cars that season. We were responsible for recruiting candidates through advertising that featured the drivers, shortlisting through a series of online tests devised specifically for this purpose, and then supporting the heat events and icreating and distributing content. |
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VXR - performance range website ROLES Vauxhall's performance car range has a very special place in boy racers' hearts of all ages. To promote the launch of an entire new range, we created a truly special experience online. Set in a CG foundry, with molten metal sending sparks into the air and industrial fans casting sinister shadows, the range was positioned on a concrete and steel turntable, bringing each car to the front on demand. Series of CG animations then take the viewer on a screeching ride around the site. The next stop is the customisation area, where the cars can be fitted with special edition alloys and sprayed one of four available colours. The user can then take a 360º view of their creation in the shape of a smoke filled donut. Then, through external gates, we transition smoothly outside, where real footage of the cars in an industrial area takes over. |
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Orange |
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Royal Mail |
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P&G |
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Kraft |
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LeasePlan |
Nakheel |
HP |
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Opel |
Barilla |
Ericsson |
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Modem Media |
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