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Where will your wish take you? - Season's greetings campaign
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ROLES
creative direction, art direction and design

We needed to devise an innovative concept for Orange’s annual New Year’s greetings card in a way that was expressive and digitally innovative, whilst adhering to the limitations of IE8.

We used the concept of lanterns - both digitally on the website, and as personalised printed versions for board members - for staff to express and send their 2016 wishes. . Using real-time weather data from hundreds of sources, each lantern would then embark on its own journey - and the more it was shared on social media, the further it would travel.

The campaign resulted in an increase of 18% on last year's greetings card with more than 157,000 total page views.

 

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Engaging customers with digital and data - Orange Essentials 2020 strategy
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ROLES
creative direction, art direction and design

This was in internal communication piece commissioned by the Brand and Strategy team. The challenge was to communicate the company's Essentials 2020 vision to its 200,000 employees and what it means to its customers..

To illustrate how the new brand architecture drives renewed online experience and improved customer relationships, we decided to bring this to life in a highly visual way.

By showing a typical cross section of society in a neutral setting, and picking out and zooming in on individual people and situations, we could explain how Orange plans to achieve the vision using six key pillars.

 

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My Grand Tour - Mobile and desktop app
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ROLES
creative direction, design direction

Our challenge was to capture a large amount of data from a real-world event to be used by a community of healthcare professionals.

The real-world event was a one-off, epic cycle race across Europe. We needed to collect data from diabetic cyclists in the most simple, effective manor. We created and developed a mobile app which let diabetic cyclists update their data through wearable devices and manual input during the cycle event.

The app allowed Orange Healthcare to collect 7 million individual logs of data, which helped healthcare professionals gain new insights into diabetes.

 

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Orange Brand - Site redesign
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ROLES
creative direction, design direction, design

Orange were giving their brand a major refresh, with completely new design guidelines, and needed a site to bring it to life. It needed to act as a repository for their guidelines, templates, news of new campaigns and photography and illustration assets.

The site needed to embody the new brand by facilitating the search experience while being easier to maintain for the admins.

We devised, designed and built a completely new, responsive site which was driven by the Orange ethos of 'listening and responding' and all based around search. It acts as a hub site for Orange staff, agencies and suppliers from all around the world and, most importantly, encapsulates the values and identity of the refreshed brand.

 

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Why Orange? - Promotional Video

ROLES
concept, creative direction and art direction

Why Orange is one of seven demos created for Orange Business sales force. Intended to dramatise the Orange Business offering, through the use of very stylised graphic animation, the videos illustrated these in a very concise manner.

This particular video is at the helm of the bunch, selling the overall Orange Business offering.

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DM palck front

DM pack inside

Orange Press Ad

Corporate Site

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Orange Corporate - Launch Campaign

ROLES
concept, art direction and design

Integrated campaign to promote Orange Business and put it on the consideration list of key decision makers in businesses across the UK. Press ads were supported by a targeted DM mailer, with the idea being that Orange listen to your business needs and make them their priority.

The ideas were submitted into our microsite and conversations were closely monitored by Orange, with the most valuable thoughts being considered for implementation.

The campaign resulted in a much bigger awareness of Orange's business services and helped put Orange amongst the more established players.

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Orange Business home page

Orange Business pages

Orange Business
- New website launch

ROLES
art direction and design direction

This project was won through a competitive pitch and took just under 2 years to deliver. The core idea here was to give the user the content they really want and help Orange cross sell products and services relevant to them.

This has been achieved through segmentation, with the site 'learning' about the user and suggesting and serving content based on these learnings. This, coupled with user friendly and intuitive design and innovative interactions ensured that we've hit our target of making the Orange Business site 'best in class'.

 

 

 
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Orange

Orange
concept, creative direction, art direction, design

Twitter

Twitter
concept, creative direction

Royal Mail

Royal Mail
concept, creative direction, art direction, design

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P&G

P&G
art direction, design

Vauxhall

Vauxhall
concept, art direction, design, video, flash

Kraft

Kraft
concept, creative direction, art direction, design

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LesePlan

LeasePlan
creative direction, art direction, design

Nakheel

Nakheel
concept, creative direction, art direction, design

HP

HP
concept, art direction, design

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Opel

Opel
concept, art direction, design, flash

 

Barilla

Barilla
cencept, art direction, design

 

Ericsson

Ericsson
concept, art direction, design, video, flash

 
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Modem Media

Modem Media
art direction, design, flash

 

 

 
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spacera@seleznyov.co.ukspacer