Kenco
- Millicano Sunlight Blend launch campaign

ROLES
design and art direction

Proximity London signed up a professional improv comedy troupe to promote the new launch. The Noise Next Door (renamed as ‘The Bright Tones of Kenco Millicano Sunlight Blend’ for the campaign) are five-time sell-out veterans of the Edinburgh Fringe and hugely popular on the UK comedy club circuit.

With the strapline ‘Instantly Brighten Your Day’, the five comedians did just that by making up songs about people’s live tweets and messages for eight hours non-stop, on the spot.

The continuous performance was live-streamed through the campaign microsite (brighttones.co.uk). During this time, anyone could tell The Bright Tones about their day (with a #brightenmyday tweet or a message on the website) for the chance to have their words turned into a spontaneous comedy song, within seconds.

A total of 157 songs was imrovised on the day, attracting a huge attention online, especially on Twitter, which played a big role in the campaign.

Oreo
- social media content

ROLES concept, creative and art direction

A series of fun and engaging Youtube and FB content to coincide with Sochi Winter Olympics.

Belvita Morning Alert
- UK launch pitch

ROLES concept, creative and art direction

Fully integrated launch campaign that helped Proximity win Mondelez Europe.

The challenge was to launch a breakfast bisquit - concept somewhat alien to the UK population. The premise of the idea is that people whi skip breakfast aren't half as functional as those who eat it. Through a series of fun, lighthearted activities ranging from real-life events through to radio and social media, we promoted the importance of breakfast and raised awarness of Belvita as the ultimate breakfast for the modern man.

Orange
concept, creative direction, art direction, design

Twitter
concept, creative direction

Royal Mail
concept, creative direction, art direction, design

P&G
art direction, design

Vauxhall
concept, art direction, design, video, flash

Kraft
concept, creative direction, art direction, design

LeasePlan
creative direction, art direction, design

Nakheel
concept, creative direction, art direction, design

HP
concept, art direction, design

Opel
concept, art direction, design, flash

Barilla
cencept, art direction, design

Ericsson
concept, art direction, design, video, flash

Modem Media
art direction, design, flash

a@seleznyov.co.uk